7MMO
Moderator
One of the developers running the World of Warcraft: Forever beta has no patience for the people who think they can get away with naming their characters something inappropriate.
I was surprised at how many awful player names I've seen while playing the beta over the last week. WoW usually has a pretty strict filter that covers a lot of racist or disgusting names and all their permutations. But in the beta, I saw more than usual that felt like they should've been blocked at the character creation screen.
It turns out, this was a mistake on Blizzard's part, according to senior game producer Tom Ellis on X: "Our naming filter wasn’t ready to rock for dual names but we naively thought after twenty years folks knew what was and wasn’t OK and we’d be fine for a few weeks of beta till it came online."
Things were not fine from day one of the beta, which required Blizzard to manually run every name through their filter system and then double check them just in case, Ellis said.
A wave of bans went out alongside the beta's first major patch yesterday to revoke access for the worst names and force the iffy ones to be changed. This prompted some of those players to go on social media and Reddit to complain that they were wrongfully punished.
"A couple of us spent the evening reading through everything again and checked every Reddit post and Twitter and so far every one of them who's posted their three cheeky or just inappropriate names has had a 4th character they have accidentally omitted," he says.
Ellis says there isn't a new policy for WoW: Forever and that anyone with names like that "would have not been allowed in any variation of WoW at any time in its history and would have earned you a suspension."
"If you're genuinely confused, remember that it's our database, we can see every character you've created, not just the one you're playing," he says. "I read the list. No sympathy. Be a better human next time."
It was very brave of Blizzard to launch what was inevitably going to be a massive beta without a working name filter. I don't envy the poor developers who have to manually go through them all as a result, but I do appreciate that there's zero tolerance for players who are abusing it. For every "Jack MeHoff" or "Ligma Bowlz" sparking delight and joy from us all, there are far nastier malefactors who should know better.
If WoW: Forever's devs want to bring back old-school social interactions in the MMO, this is the moderation approach it needs. The best moments in the beta have been the times where I've grouped up with strangers for a quick quest or saved a fellow adventurer from being mauled by several enemies at once. The last thing I want is for WoW: Forever to be ruined for anyone hoping to experience the kind of social interactions that make MMOs feel alive.
2026 games: All the upcoming games
Best PC games: Our all-time favorites
Free PC games: Freebie fest
Best FPS games: Finest gunplay
Best RPGs: Grand adventures
Best co-op games: Better together
Continue reading...
I was surprised at how many awful player names I've seen while playing the beta over the last week. WoW usually has a pretty strict filter that covers a lot of racist or disgusting names and all their permutations. But in the beta, I saw more than usual that felt like they should've been blocked at the character creation screen.
It turns out, this was a mistake on Blizzard's part, according to senior game producer Tom Ellis on X: "Our naming filter wasn’t ready to rock for dual names but we naively thought after twenty years folks knew what was and wasn’t OK and we’d be fine for a few weeks of beta till it came online."
Things were not fine from day one of the beta, which required Blizzard to manually run every name through their filter system and then double check them just in case, Ellis said.
A wave of bans went out alongside the beta's first major patch yesterday to revoke access for the worst names and force the iffy ones to be changed. This prompted some of those players to go on social media and Reddit to complain that they were wrongfully punished.
"A couple of us spent the evening reading through everything again and checked every Reddit post and Twitter and so far every one of them who's posted their three cheeky or just inappropriate names has had a 4th character they have accidentally omitted," he says.
Ellis says there isn't a new policy for WoW: Forever and that anyone with names like that "would have not been allowed in any variation of WoW at any time in its history and would have earned you a suspension."
"If you're genuinely confused, remember that it's our database, we can see every character you've created, not just the one you're playing," he says. "I read the list. No sympathy. Be a better human next time."
It was very brave of Blizzard to launch what was inevitably going to be a massive beta without a working name filter. I don't envy the poor developers who have to manually go through them all as a result, but I do appreciate that there's zero tolerance for players who are abusing it. For every "Jack MeHoff" or "Ligma Bowlz" sparking delight and joy from us all, there are far nastier malefactors who should know better.
If WoW: Forever's devs want to bring back old-school social interactions in the MMO, this is the moderation approach it needs. The best moments in the beta have been the times where I've grouped up with strangers for a quick quest or saved a fellow adventurer from being mauled by several enemies at once. The last thing I want is for WoW: Forever to be ruined for anyone hoping to experience the kind of social interactions that make MMOs feel alive.
2026 games: All the upcoming games
Best PC games: Our all-time favorites
Free PC games: Freebie fest
Best FPS games: Finest gunplay
Best RPGs: Grand adventures
Best co-op games: Better together
Continue reading...
