Proposals for a city-wide marketing takeover by Rockstar for GTA 6 has been slammed by the local Sheriff and Commissioner.
Last month, a pitch sent to Rockstar by the Mayor of Miami-Dade County’s office was leaked. It contained a number of ideas on how Rockstar and Miami-Dade County could collaborate on a big marketing push come the game’s launch.
Billboards, trains, buildings and more were under review for being covered in GTA VI artwork. Temporarily Miami International Airport to Vice City Airport was even an idea put forward. Rockstar would be paying for this, not the tax payer. The county see this as a big financial opportunity for tourism. As of now, no proposal has been formally agreed on. That said, law enforcement do not want it to happen.
Commissioner Juan Carlos Bermudez and Sheriff Rosie Cordero-Stutz put out a press release slamming the plans. The duo said the issue is not whether Grand Theft Auto VI will generate global attention for Miami-Dade County but whether the County should use its public resources, facilities, and globally recognized brand to promote a fictional depiction of Miami centered on crime, violence, and lawlessness.
There’s also a political side to all of this. Levine Cava, the Mayor is a Democrat whereas both the Commissioner and Sheriff are Republican. The former is also wanting to replace the current Mayor. The Miami Herald reports how the Commissioner wants to increase tax funding for the independent agency by 12% vs Cava’s 6%. Based on this, there is speculation this is a political move by the Commissioner and Sheriff rather than a simple dislike towards GTA.
In contrast, the courts of Florida do not object to the proposals. However, the chief judge request all courthouses are excluded from any sort of marketing as per a letter sent to the Mayor. They even say they respect the creativity of GTA this is not intended to diminish the County’s plans. That’s a fair request. It seems like the courts are more understanding than the sheriff.
We’ll have to wait and see if any in-person marketing stunt takes place in Miami this year.
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Last month, a pitch sent to Rockstar by the Mayor of Miami-Dade County’s office was leaked. It contained a number of ideas on how Rockstar and Miami-Dade County could collaborate on a big marketing push come the game’s launch.
Billboards, trains, buildings and more were under review for being covered in GTA VI artwork. Temporarily Miami International Airport to Vice City Airport was even an idea put forward. Rockstar would be paying for this, not the tax payer. The county see this as a big financial opportunity for tourism. As of now, no proposal has been formally agreed on. That said, law enforcement do not want it to happen.
The Law Responds
Commissioner Juan Carlos Bermudez and Sheriff Rosie Cordero-Stutz put out a press release slamming the plans. The duo said the issue is not whether Grand Theft Auto VI will generate global attention for Miami-Dade County but whether the County should use its public resources, facilities, and globally recognized brand to promote a fictional depiction of Miami centered on crime, violence, and lawlessness.
There’s also a political side to all of this. Levine Cava, the Mayor is a Democrat whereas both the Commissioner and Sheriff are Republican. The former is also wanting to replace the current Mayor. The Miami Herald reports how the Commissioner wants to increase tax funding for the independent agency by 12% vs Cava’s 6%. Based on this, there is speculation this is a political move by the Commissioner and Sheriff rather than a simple dislike towards GTA.
In contrast, the courts of Florida do not object to the proposals. However, the chief judge request all courthouses are excluded from any sort of marketing as per a letter sent to the Mayor. They even say they respect the creativity of GTA this is not intended to diminish the County’s plans. That’s a fair request. It seems like the courts are more understanding than the sheriff.
We’ll have to wait and see if any in-person marketing stunt takes place in Miami this year.
You can pre-order your PS5 or XBOX copy with this link. Using the link to pre-order the game will help support this website as we’ll earn a small commission. Thank you!
For more news on GTA VI, stay tuned to RockstarINTEL and sign up to our newsletter for a weekly round-up of all things Rockstar Games delivered straight to your inbox.
Click this button!
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The post Miami Law Enforcement Rejects GTA 6 Marketing By Rockstar appeared first on RockstarINTEL.
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