7MMO
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Burger King just launched a Magic: The Gathering meal that comes with Whopper-themed deck boxes and sleeves. Unfortunately, the promotion is exclusive to Burger King Italy, with no indication that it will expand to other countries.
However, not all hope is lost for players from other regions — this is one of the first fast-food partnerships from Wizards of the Coast, following the trend of franchises like Pokémon. If the promotion goes well, it’s safe to expect more MTG collaborations across other regions in the future.
The Great Gathering Bundle (they use English on the official Burger King Italy site) includes your choice of a Chicken Krispper, Double Cheeseburger, or the plant-based Impossible Whopper with fries and a drink. It’s priced at 19.90, equivalent to roughly $22 USD, and is available now through November 30.
That sounds yummy and all, but the real kicker that’s both intrigued and frustrated Magic fans is the new TCG accessories. Each meal comes with a Burger King-themed deck box and 100 card sleeves, perfect for your silliest Commander deck. Both accessories, which can be see in the image above, are designed in the style of a Whopper burger, with an orange ‘sesame bun’ pattern, a patty, and layers of toppings.
Sturdy deck boxes on their own are rarely under $20, making the accessories a genuinely good deal. As it stands, however, the only way to get your hands on them is by going to Italy to chow down on some Burger King.
Unlike the Pokémon Happy Meal, the MTG Burger King collaboration does not include any promotional cards. This could be a good thing, as region-locked cards can compound ongoing scalping concerns in an already tumultuous TCG market. Still, I wouldn’t be surprised if the Burger King deck boxes end up becoming a hot commodity on EBay.
Keen customers have already been sharing their spoils online, picking up some buzz from online MTG communities and the ire of fans from other countries. One X user who got their hands on the collab praises the quality of the deck box, but suggests the sleeves "feel a little flimsy and cheap."
The MTG collab being exclusive to Italy isn’t entirely random. As part of the collaboration, Burger King is sponsoring a number of local Pauper tournaments. The promotion is likely intended to help grow MTG’s audience in a new region, and Wizards appears to have a fond spot for the Pauper community in particular.
For now, most of us are stuck watching Magic fans enjoy the collab from afar, but content creators are on the case. Tolarian Community College has challenged professional Italian Magic player Andrea Mengucci to film his experience: "You’ve battled the best players in the world… but can you take on The Whopper?"
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